OUR GOALS

We will hold eight (8) total sessions for the program. Each session will be held on a Sunday or Wednesday evening for three (3) hours. Here are a few topics you can anticipate learning throughout the program:

• Welcome, Introductions, What to expect, Why to Run - Campaign Glossary, Considering a run, Family support, Commitment, Understanding the office
• Campaign Timeline & Budget - Exploratory Phase, Filing, Pre-announcement, Announcement, Timelines, Messaging, Budgeting
• Campaign Infrastructure - Staff list, Website, Donations, Database, Social Media, Advertising
• Campaign Tactics - Earned Media, Fundraising, Infrastructure Priorities (Volunteers, staffing, website), Messaging
• Building a database - Tracking everything, Third-party tools, spreadsheets
• Fundraising - Tools and strategies to successfully navigate fundraising needed 
• Tools and Technology - Analytics, Donations, Social Media, Contact Database, Website, Telecommunications
• Campaign Finance Laws - Filing, Timelines, Requirements, What to/not to do
• Growing Support - Grow and Nutrure your Database, Grass Tops, Grass Roots, 72-hour plan
• Pre/post-announcement to-do's - Checklists, start-to-finish must-do's
• Communications - Digital Ads planning, Press List, Campaign Branding and messaging, Stump speech writing, Printed collateral, Press Release, Letters to Editor, Paid Media, Earned Media, Social Media, Internal Communications